Project: A travel web application that allows users to create itineraries or view other travelers' vacation itineraries.
My Role: Project Manager, Product Manager, UX Strategist
I inherited this project and its basic design from a previous project manager, but the features list had not been set in stone, so with each addition or change requested by the client, I had opportunities to direct the design and user experience. The project required a lot of collaboration with my developers, and a lot of CMS edits on my part. To manage this project, I created an agile design and development schedule and ensured my team stuck to it. With each additional feature, I scoped and created a change order for client approval before amending the schedule. Once each feature was complete, I reviewed and QA Tested before going live.
Project: A professional website for a doctor's office
My Role: Project Manager
I inherited this project and its basic client-approved design from a previous project manager. The client chose to stay with the original design, but I was able to make some tweaks to the pages describing various treatments offered - these changes effectively simplified the information architecture and made the site flow better. (For example, the side tabs in the original design were inconsistent in number and theme, and the content was done with different fonts, colors, and sizes) Additionally, I assisted with copy edits, directed the design of smaller elements, and chose superior banner images on several pages. Regrettably, the client chose to change out some of those images in the CMS at a later time, so I can no longer vouch for their appearance.
Project: Website and landing pages for a recovery center focusing on opioid addiction.
My Role: Project Manager, SEO Analyst
Tasks: CMS edits; management of developers, coordination of team agency members; SEO analysis and recommendations
The Alliance Network
Project: A professional website
My Role: UX Strategy, Art Direction
I worked on the website design and presentation deck for this fledgling company.
We had a blank slate for this project, with very little guidance from the client at the onset, so my designer and I had fun coming up with design ideas in the first round. Because of the nature of the business, we had to keep things relatively subdued in terms of the color palette, menus, information architecture, etc. to convey a businesslike, polished image.
Project: A website offering a collection of tools designed to offer support and assistance to people suffering from cancer, as well as to their loved ones.
My Role: UX recommendations for specific features, QA Testing
I was asked to assist another PM in the management of a professional website redo. I translated the site into French and Spanish, created some of the Project pages using Wordpress, and wrote some of the newer case studies. I also made UX recommendations to improve the site flow.
Project: A web and mobile application for wine tasting
My Role: Product Manager, UX Strategist, Art Director
I began this project on the business development end, meeting with the client and deciding on a business plan and final feature list for the app. Following my creation of the business plan and financials, I directed the design and creation of, and wrote the copy for investor decks for both U.S. and Global presentations. Once the business development work was complete, and a basic strategy formed, I move on to creating the wireframes for the app. Using Balsamiq, I wireframed each page for both web and mobile. Additionally, I directed the design of the logo and app icon, and presented font choices and recommendations to the client.
The development for this project is currently on hold.
Show Must Go Home
Project: Presentation deck
My Role: Art Direction, Product Management, Copy Editing
The rough copy for this deck was provided by the client, but I had room to finesse it a bit. I worked with my designer to choose images that fit the energy and style of the project, and how the deck should flow.