Project: A web and mobile application for wine tasting
My Role: Product Manager, UX Strategist, Art Director
I began this project on the business development end, meeting with the client and deciding on a business plan and final feature list for the app. Following my creation of the business plan and financials, I directed the design and creation of, and wrote the copy for investor decks for both U.S. and Global presentations.
Once the business development work was complete, and a basic strategy formed, I move on to creating the wireframes for the app.
Using Balsamiq, I wireframed each page for both web and mobile.
Additionally, I directed the design of the logo and app icon, and presented font choices and recommendations to the client.
The development for this project is currently on hold.